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ZTE India has decided to chalk out a four-pronged growth strategy to retain its market position in the country. The telecommunications equipment and network solutions provider will focus on creating diverse product strategy powered by innovative technologies. It will increase workforce in the country. ZTE will also invest more in R&D. It will increase customer base by supporting 3G roll outs.

"We are looking at 15-20% market share in the 3G-WiMax space. We are well placed to lead the emerging wave of technology that the telecom industry will see in the form of 3G. As we work towards our strategic vision, we promise to support India every inch of the way in traversing this journey successfully,?D.K. Ghosh, Chairman & Managing Director, ZTE India, said.

Out of total recruitments made by ZTE in 2009, 50% were in India. In India, the number of Chinese employees will come down, according to Ghosh.

ZTE registered 50% increase in sales in the Indian telecom market. ZTE currently enjoys over 75% market share for NGN products and is also the market leader in CDMA category. Additionally, ZTE experienced large-scale growth coming from the GSM space in India. The company also reported a considerable increase in the India headcount, figures suggest out of the total recruitments made by ZTE in 2009, 50% hires were made in India.

Key data released by ZTE supports the impressive growth story and provides proof-points of company's multi-fold investments in the Indian market for 2010. Underlining their commitment to the Indian market, the primary areas of focus for ZTE in the coming years would be diverse product strategy powered by innovative technology, workforce development and extended presence in the country through new touch points.

The Indian telecom sector is experiencing revolutionary growth and is poised at a crucial turning point with the 3G wave. To meet the evolving requirements of the industry, ZTE plans to make targeted investments in the 2G, 3G, bearer network & fixed line broadband in the Indian market. In a 3G focused environment, the UTMS market size is expected to be around 50 billion dollars while the WiMAX segment will be to the tune of 20 billion dollars.

In the WiMAX arena, ZTE has emerged as a strong contender having already made successful in-roads in the Indian 3G market with its BSNL WiMAX win in 2009. In the UTMS product space, ZTE's SDR solutions have surfaced as the most compelling offering for the operators today. The SDR solutions enable a smooth evolution from 2G to 3G, and are cost-effective giving ZTE an edge over the intense competition in the market. Given its proven track record in creating a successful 3G experience in China, coupled with the understanding of the local market dynamics and technology expertise, ZTE proves to be the best fit to partner India in building its 3G networks.[NextPage]his growth story is a result of our continued and strong commitment in the India Market. Having ssen many phases of growth and challenges, I am proud to announce this continued momentum. Our firm foundation, core technology capabilities and strategic priorities were instrumental in driving our sustained success,?said DK Ghosh, Chairman & Managing Director, ZTE India.

The company is ready to ride on the 3G wave to promote its offerings in the space of data card and mobile handsets market. Additionally, on the engineering front ZTE India will focus on enhancing project delivery capacity. Some of the key initiatives include:

1) Establishment of technical support departments, building a core team of 600 people to capitalize on local technological capabilities

2) Introduce a new line of leadership at the regional level for each circle to facilitate targeted capacity building

3) Increased external contractors training and capacity building

4) Logistics control

ZTE aims to create value for the ecosystem by continuous knowledge transfer in the Indian market and generate opportunities for employment. The attempt is to focus on quality in order to bring together a high performing talent group. ZTE aims to keep the staff training rate over 80%. Additionally, in the first half of 2010, the company plans to train 314 product experts in the 2G and 3G domain for its India Engineering Centre.

The company also unveiled its plans to set-up its local laboratory in India along with a local after-sales staff to effectively manage projects. Efforts are also on to build the NOC line of business to provide managed services, operation and maintenance for projects. To support this initiative ZTE plans to additionally hire around 800 employees as technical staff in India in the current year.

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